Diversified UK & Europe is pleased to announce the acquisition of Smart Buildings Media Limited (SBM). The SBM portfolio consists of an event, Smart Buildings Show, and two digital publications, Smart Buildings Magazine and Smart Infrastructure Magazine.
Held annually at Excel London, Smart Buildings Show is recognised as the leading event where the commercial smart buildings industry comes together. The event features over 100 exhibitors and 3,500 visitors, including professionals in energy management, IT & digital infrastructure, management & proptech, and controls. The digital publications support the industry and the event, reaching tens of thousands of subscribers each month. SBM’s event and publications dovetail nicely with Diversified’s existing digital construction and geospatial portfolio, which includes Digital Construction Week and GEO Business.
From 2027, Smart Buildings Show will be co-located with Digital Construction Week and GEO Business at Excel London on 23–24 June. It will run as a stand-alone event, with its own entrance, look and feel, while gaining the scale and synergy of taking place alongside both shows. Together, the three events will bring more than 350 exhibitors and 15,000 visitors from across the built environment under one roof.
Longtime fixtures of SBM, John Hatcher, co-owner, editor & conference director, and Sales Manager Claire Hatchett, will join Diversified UK & Europe to continue delivering the high-quality event and publications customers have come to expect from SBM.
Commenting on the news, Diversified UK’s MD Carsten Holm said:
“We have always been impressed by the focus and subject matter of Smart Buildings Show, Smart Buildings Magazine and Smart Infrastructure Magazine. This acquisition is a strong fit with what we already do as a successful, growing organiser. Bringing the show alongside Digital Construction Week and GEO Business lets us give it real scale while keeping its own distinct identity. We’re looking forward to working with Claire, John and the exhibitor community — listening to their ideas and making sure the event continues to reflect the needs of the industry,”
John Hatcher of SBM agreed, saying:
“These are exciting times in the smart buildings industry and Diversified’s acquisition of Smart Buildings Show is a reflection of how the sector has grown. Diversified will be able to take the event to the next level and by locating alongside Digital Construction Week and GEO Business bring a new audience to the smart buildings community. Claire and I are looking forward to joining a successful team.”
“Diversified UK & Europe continues to strengthen its position as one of the most successful tradeshow organisers in the UK with several recent acquisitions and a series of new launches,” commented Oakley Dyer, Chief Corporate Development Officer of Diversified. “We continue to look for strategic acquisition opportunities, both in the UK and Europe and across the other regions where Diversified operates.”
The most recent edition of Smart Buildings Show is taking place 14-15 October 2026. [The next edition will be co-located with Digital Construction Week at ExCel London from 23-24 June 2027.] (https://www2.geobusinessshow.com/e/465882/2026-10-14/3jv4jz7/6566341374/h/pGNbhaUmLwbGxwgnHFsNcL7wBRq1J4Y_EvY6axTQanA).
About Diversified UK
Diversified UK & Europe (Diversified UK) is a successful trade event organiser of quality and publisher based in Brighton. In addition to the newly acquired event, Diversified UK’s portfolio includes lunch!, National Restaurant Pub & Bar, Digital Construction Week, GEO Business, Ocean Business, SITS – The Service Desk & IT Support Show, The MSP Show, EuroBus, RouteOne magazine, British Tourism & Travel Show, Accountex, The FD Show, HR Expo Madrid, Aquaculture UK, and a number of awards and dinners. For more information, visit: www.divcom.co.uk. Diversified UK is part of Diversified, a leading international media company building brands and experiences that elevate business communities across countless industries and fostering meaningful connections that help professionals and organizations grow through in-person events and digital media. Diversified serves a number of industries including seafood, food service, natural and organic, healthcare, commercial marine, and business management. Based in Portland, Maine, USA, Diversified employs over 550 staff, with divisions in the United States, Australia, Canada and the United Kingdom. For more information, visit: www.divcom.com