Nantes, France January 7, 2010 — Magellan® Professional today announced that effective immediately its brand name has been changed to Ashtech®.
In commenting on the name change, François Erceau, vice-president and general manager said: “We have enjoyed the power of Ashtech in the professional GNSS market, and I am sure the rebirth of the Ashtech name is great news for all our customers and the market in general. Ashtech brings a remarkable legacy of technology, precision, and innovation, but the ‘new Ashtech’ is a venture for the 21st century. We plan through 2010 a number of product launches and initiatives providing new and compelling Ashtech offerings to GNSS professionals. We are thrilled and proud to be Ashtech again.”
To complement the name change, Ashtech is introducing a totally new logo. The new logo conveys the precision our customers expect from our products, and it sports a trendy new look that updates the well-recognized Ashtech brand bringing it firmly into the 21st century.
Recognized as an industry innovator, Ashtech has been developing GNSS technology for more than 20 years. Ashtech is the creator of BLADE™ technology, which introduces a unique patented method to the market using multiple GNSS constellations for high-accuracy positioning. Ashtech has also introduced the MobileMapper® series of products for GIS and mapping, as well as the Proflex™ 500 and ProMark™ series, including the ProMark 500, ProMark3 RTK and ProMark 3, a well-recognized GNSS Land Survey product line currently on the market. Ashtech is privately held and headquartered in Carquefou, France, with offices in Santa Clara, California, Moscow, Beijing, China, Singapore. For more information on Ashtech, visit http://ashtech.com