The Schneider Corporation Chooses Clarus Communications to Lead its PR Program

Clarus Wins Fourth PR Industry Award in 2009: The Hoosier PRSA Pinnacle Award

Chicago And Indianapolis – (October 22, 2009) – Clarus Communications (, a business-to-business (B2B) public relations agency comprised of 100 percent senior level counselors, is proud to announce that it has been selected by The Schneider Corporation to lead its PR strategy and media relations efforts.  Schneider (, based in Indianapolis, creates value for its clients by engineering solutions to solve their problems.  It has expertise in engineering, surveying, architecture and Geographic Information Services (GIS), which allows the company to offer an integrated approach to complex projects.

Clarus also announced that it won its fourth PR industry award this year: the prestigious 2009 Hoosier PRSA Pinnacle Award.  The award, in the media relations program category, was in recognition of the campaign, “YourEncore: Innovation and Retiree Awareness.”  Winning campaigns are chosen by members of the Indiana branch of the Public Relations Society of America, and are considered to employ some of the most innovative and successful communications techniques in the state. 

“I have worked with Clarus for more than 10 years at various companies in a myriad of industries and there is no one else I would trust more to implement sound, pragmatic PR strategies that communicate the right message and that drive sales leads,” said Jill Snyder, vice president of marketing at Schneider.  “With Clarus I know I always get the ‘A’ team because there is no ‘B’ team.”

Snyder was vice president of marketing at YourEncore while Clarus performed the work that garnered the Pinnacle Award.

“As an agency built solidly on the relationships we create and maintain with our clients, we are thrilled that Schneider has put their trust in us to help raise awareness of their brand and drive growth,” said Mara Conklin, president of Clarus Communications.  “We are excited to build on Schneider’s already strong history and to help them grow into an even greater presence in Indiana and throughout the Midwest.”  

The PRSA Pinnacle Award marks Clarus’ fourth PR industry award in 2009.  In May, the agency was awarded the “Silver Bulldog Award for Best General Business Campaign” by the Bulldog Reporter, a national media intelligence organization; the “Silver Trumpet Award for Marketing” by the Publicity Club of Chicago; and the “APEX Award for Best Public Relations Campaign” by the Northwest Arkansas Chapter of the Public Relations Society of America (PRSA). 

About Clarus Communications
Clarus Communications is an independent business-to-business (B2B) public relations agency comprised of 100 percent senior level counselors focused on delivering results that support a company’s marketing goals.  The company won four coveted PR awards in 2009, including a national Bulldog award.  With offices in Chicago, Philadelphia and Bentonville, Ark., Clarus services a wide range of businesses across the country, ranging from high-growth start-ups to established multi-national companies.   The agency’s practice areas include media and analyst relations, corporate and product messaging, strategic planning, materials development, speaker training, tradeshow optimization, internal communication and crisis/issues management.  For more information, please visit or call +1 (847) 816-9411.