INOVx Expands in Khobar, Saudi Arabia

May 1, 2009 – Khobar, Saudi Arabia – INOVx, the leading provider of solutions for Asset Virtualization™, announced today the opening of a new office in Khobar, Saudi Arabia.  The new facility represents the start of a significant expansion of INOVx’s current presence in Saudi Arabia.  The office will provide engineering services and support for INOVx’s flagship product, RealityLINx to all clients in Saudi Arabia and the greater GCC.

Through RealityLINx, plant operators can bring Asset Virtualization solutions to daily work practices thus transforming the way plant operators manage safety, compliance, inspection, operations, engineering, training and maintenance.  RealityLINx software can also create virtual asset models from laser scanner point cloud data.   Through the INOVx intelligent asset model, plant personnel gain seamless, role-based access to asset related information across the enterprise. Virtual models can also be derived from and synchronized with CAD design drawings, which provide the basis for a highly accurate representation of as-built assets. RealityLINx is one of the first software products to support the emerging ISO 15926 standard for CAD interchange and has provided its own intellectual property (IP) into the XMpLant software.

“We see companies across the region moving to embrace the vision of the virtual plant and Asset Virtualization that INOVx has pioneered,” said Issam Karkoutli, General Manager for INOVx Middle East.  “This office is an exciting step in the expansion of our support for INOVx’s growing business across the region.”

“Throughout the region there has been a push for improved asset documentation.  Laser scanning and modeling of as-built assets is the technology of choice for this effort.  RealityLINx is the software of choice providing significant improvements in productivity and quality of results. But this is just a means to an end,” said Costantino Lanza, CEO of INOVx. “By bringing the resultant virtual plant model into daily work practices, our customers are inventing new solutions for old tasks and ultimately achieving enormous benefits in asset reliability, availability and the resultant improvement in safety and compliance.”

“We expect our office in Khobar to become the center of excellence for asset virtualization solutions throughout the region,” said Mr. Karkoutli. “We support our customers through expanding the use of Asset Virtualization in such areas as risk-based inspection programs, safety planning and analysis, crisis command centers, and turnaround planning and execution to name a few.  We also see this office supporting a wide set of industries beyond the oil, gas, and petrochemical industry where our solutions are currently well established.”

About INOVx
INOVx, founded in 1999, provides a platform and solutions for Asset Virtualization™ to companies in the process industries worldwide.  INOVx’s RealityLINx product enables the creation, management and access to high fidelity three dimensional views of plant assets. These views are used in daily work practices to better communicate and navigate all asset information. These solutions support many plant functions such as reliability, safety, operations, maintenance, inspection, and engineering. INOVx is a pioneer and thought leader in the application of laser scanning technology for the creation of accurate and precise three dimensional models of existing facilities. This asset documentation service offers a reliable and proven way of creating and maintaining the three dimension asset models. INOVx is headquartered in Irvine, California. For more information please visit