Maptek Tells Story of Innovation with a New Corporate Identity

30 September 2008 — Maptek, a global leader in mining software, services and solutions, is introducing a new corporate identity that will unify all of its products and services under one umbrella. Maptek is the maker of Vulcan, I-Site, MineSuite, and other products and services.

“Our new logo and identity sends a strong signal to our clients and the marketplace that Maptek is as pioneering, dynamic and innovative today as when we first transformed the industry 27 years ago,” says Barry Henderson, Chief Executive Officer, Maptek. “This change symbolises our renewed emphasis on customers, quality, and innovation.”  The logo was unveiled to the public at MINExpo International 2008.

TippingSprung, a branding, marketing and innovation consultancy based in New York, helped articulate and design the new identity. The logo redesign began with global research among Maptek customers and prospects which revealed the underlying strengths of the company and its products. “Maptek is seen as a leader in the mining industry,” says Martyn Tipping, President, TippingSprung. “We wanted to give Maptek a best-in-class identity that can be used consistently worldwide to support their best-in-class solutions.”

Added Henderson, “Around the world, our customers have asked us to deliver integrated solutions to their problems throughout the mining life cycle.  Our new logo and visual identity reinforces our commitment to meeting this critical customer requirement.”

Maptek ( is the world’s leading developer and provider of software and hardware technology solutions to the mining industry. Maptek is recognised for delivering superior value by combining proven technology with premium support, training, and consulting services. Maptek products are in use at more than 800 sites worldwide, supported by a worldwide network of 12 offices.

TippingSprung ( is a New York based branding, marketing and innovation consultancy. Taking an entrepreneurial approach to client engagements, TippingSprung excels at solving complex marketing problems and building differentiated brands that drive revenue and create measurable financial value.