Leica Geosystems Americas Announces New Vice President of Construction

Appointment sets foundation to build and execute a well-constructed growth strategy for the construction and industry markets 

(Norcross, Ga., 22 May 2007) Valerie Richardson has been appointed to vice president of construction for North America.

Effective immediately, Richardson will be responsible for sales, channel management, service, support, and product marketing for all products and systems designed for the construction and industry segments, including construction and paving machine control; construction mid-range instruments; exterior construction lasers and levels; and the interior laser products. Richardson reports directly to Bob Williams, president of Leica Geosystems, Inc., Americas region.

This new role will also bring Richardson in close collaboration with the newly-formed Hexagon Machine Control and the Precision Tools Divisions worldwide, as well as the Geosystems Division where she will support sales of mid-range instruments to the construction segment.

A two-year veteran of Leica Geosystems, Richardson aptly proved herself as an effective leader in her former position as vice president of strategic marketing and customer support, a position she had held since February 2005. Prior to joining Leica Geosystems, Richardson served in various marketing, sales and channel development roles at Invensys plc and Siemens Energy & Automation. She has lived and worked abroad, and holds an MBA in Finance from North Central College, as well as an MA in Industrial/Organizational Psychology and a BA in Journalism from Drake University.

“Valerie is an effective leader and delivers quality results,” said Williams. “With her diverse business experience and skills in many areas related to increasing customer-focus, I am confident that she will unify her team to achieve our business goals for the construction and industry markets while continuing to improve customer satisfaction levels.”

Leica Geosystems – when it has to be right
With close to 200 years of pioneering solutions to measure the world, Leica Geosystems products and services are trusted by professionals worldwide to help them capture, analyze, and present spatial information. Leica Geosystems is best known for its broad array of products that capture accurately, model quickly, analyze easily, and visualize and present spatial information.

Those who use Leica products every day trust them for their dependability, the value they deliver, and the superior customer support. Based in Heerbrugg, Switzerland, Leica Geosystems is a global company with tens of thousands of customers supported by more than 2,400 employees in 22 countries and hundreds of partners located in more than 120 countries around the world. Leica Geosystems is part of the Hexagon Group, Sweden.