Leica Geosystems Celebrates the Enhancement of Its Online Store with April Product Promotion

Store enhancement offers improved content, navigation and customer service, helping consumers to easily take advantage of the new product deals

(Norcross, GA, April 10, 2007) Leica Geosystems invites customers to peruse its new and improved online store launched today and benefit from a special April promotion for the Rugby 50 and 55 construction lasers.

Specifically redesigned with the customer in mind, Leica Geosystems new B2C online store offers enhanced functionality, navigation features and content to enable consumers to more easily and more quickly find the tools and product information they need to make informed purchasing decisions. A notable improvement is the enhanced customer-checkout functionality that allows consumers to more efficiently and easily pay for products with the free, electronic payment service, PayPal. Customers can also pay using Visa, Mastercard, American Express, or Discover.

A particular highlight is customers now have the unique opportunity to use the online store to purchase construction survey products directly from Leica Geosystems – the first such offering in the industry.

"The re-launch of Leica Geosystems’ B2C online store is all part of our commitment to continually improve our customer’s experience and to develop innovative ways to increase brand awareness of our construction survey product lines," said Reynolds Boyd, Leica Geosystems’ product marketing manager and principal manager of the online store.

In line with this commitment is Leica Geosystems’ promotion of the latest additions to its construction laser family – the Leica Rugby 50 and Leica Rugby 55 interior and general construction rotating lasers. A perfect promotion complement to the redesigned B2C store, customers have the opportunity to purchase these two tough and versatile construction lasers online at a reduced price.

Offered until April 30, 2007, customers will receive $100 off Leica Rugby 50 packages and $125 off Leica Rugby 55 packages. Additionally these packages include free 2nd day shipping.

Visit Leica Geosystems’ online store and take advantage of this April promotion at: http://www.buy.leica-geosystems.com.

Leica Geosystems – when it has to be right
With close to 200 years of pioneering solutions to measure the world, Leica Geosystems products and services are trusted by professionals worldwide to help them capture, analyze, and present spatial information. Leica Geosystems is best known for its broad array of products that capture accurately, model quickly, analyze easily, and visualize and present spatial information.

Those who use Leica products every day trust them for their dependability, the value they deliver, and the superior customer support. Based in Heerbrugg, Switzerland, Leica Geosystems is a global company with tens of thousands of customers supported by more than 2,400 employees in 22 countries and hundreds of partners located in more than 120 countries around the world. Leica Geosystems is part of the Hexagon Group, Sweden.