Joel Hurt Joins Leica Geosystems HDS in Senior Product Marketing Role

Ex-President of phase-based laser scanner manufacturer

San Ramon, CA, April 19, 2005 – Leica Geosystems HDS announced that Joel Hurt, former President of laser scanner supplier Visi Image Corporation, has joined Leica Geosystems HDS as Sr. Product Manager for the company’s High-Definition Surveying™ laser scanning systems, the world’s most popular scanning systems.

Valuable 3D Laser Scanning Industry and Plant Industry Experience
In his new role, Mr. Hurt will be responsible for Product Management of the company’s full line of versatile HDS™ time-of-flight scanners, ultra-high speed HDS phase-based scanners, and companion modules of Cyclone™ software. Used for conducting accurate as-built surveys of sites and structures, Leica’s products represent the industry’s most popular laser scanning system solutions.

Mr. Hurt brings to his new role valuable engineering and business management experience in the laser scanning and engineering design software industries. At Visi Image, Mr. Hurt was initially responsible for developing new business for the venture-funded company’s ultra high-speed phase-based laser scanners. Following his promotion to President and Chief Operating Officer, Mr. Hurt was chartered with managing the overall company and assisting the company’s investors in preparing the company for possible sale, which he accomplished.

Prior to joining Visi Image, Mr. Hurt worked extensively in the plant design & construction industry. This included key roles with major Engineering, Procurement and Construction companies (EPC’s), such as Bechtel and Jacobs Engineering, and with a leading plant design & enterprise software vendor, Bentley Systems. Mr. Hurt, a BS Mechanical Engineer from Texas Southern University, also brings valuable experience in specific plant design software, including MicroStation, PlantSpace, PDS, SmartPlant Review, PDMS, and AutoCAD. This experience further strengthens Leica Geosystems HDS in one of its key user segments – plant & facilities – a major market for the company’s line of high-accuracy laser scanning systems.

“We are delighted to be adding someone of Joel Hurt’s caliber in this senior product marketing role. The product lines for which Joel will be responsible are the industry’s respective revenue-leaders, so this is a very key role. We very much look forward to Joel’s contributions toward our ongoing success in this field,” stated Erwin Frei, CEO of Leica Geosystems HDS.

For further information contact:
Tel (direct) 1-925-790-2317
Tel (central) 1-925-790-2300
Fax 1-925-790-2309

About Leica Geosystems HDS, LLC
Leica Geosystems HDS LLC,, is based in San Ramon, California. The company specializes in the development, manufacture and marketing of High-Definition Surveying™ (also known as 3D laser scanning) systems and software. These products are used for performing as-built, detail, engineering, and topographic surveys for a variety of 2D & 3D mapping and modeling applications in the AEC and other markets. The company was founded in 1993 as Cyra Technologies, was acquired in 2001 by Leica Geosystems AG, and operates as a wholly owned subsidiary. The company is a leading hardware and software vendor in this emerging market.

About Leica Geosystems AG
Leica Geosystems AG is a world leader in spatial data acquisition and data handling products ( The Swiss-headquartered company (SWX:LGSN on the Swiss Stock Exchange) operates five divisions and has more than 20 sales companies and 200 sales partners worldwide. The main markets that Leica Geosystems serves today are topographic and cadastral surveying, remote sensing, engineering, construction, GIS, mining, building, and industrial measurement markets. Leica Geosystems has the most comprehensive range of systems and solutions for the acquisition, modeling and visual representation of spatial data using a variety of technologies such as lasers, GPS and imaging. The company has deep roots in the surveying systems business, providing customers with reliable, efficient and easy-to-use products based on innovative and leading-edge technologies. Leica Geosystems is noted as a trustworthy vendor that provides solutions of choice “when it has to be right”. The company is also noted for its excellent global distribution network, reliable customer support, and partnerships with other leading companies in surveying, mapping and GIS.