New Esri Basemap Highlights Thematic Content

Free Light Gray Canvas Basemap Service Now Available

Redlands, California—October 6, 2011—Esri released a new global basemap service designed to highlight your data. The Light Gray Canvas map is now available at arcgis.com and ArcGIS Explorer Online.

The Light Gray Canvas map features an overall soft gray color for land and darker gray for oceans and other bodies of water. These shades provide a pleasing neutral background so that data overlays contrast sharply with the rest of the map. With fewer features and labels on the map, you have more freedom to color and label your own data. The map is a perfect alternative to traditional basemaps, which can have an abundance of detail that obscures data overlays. Any existing map backdrop can be changed to the Canvas map for a cleaner, less cluttered presentation of operational or custom data.

To start using the Light Gray Canvas map for your custom maps, visit arcgis.com.

About Esri
Since 1969, Esri has been giving customers around the world the power to think and plan geographically. The market leader in GIS technology, Esri software is used in more than 300,000 organizations worldwide including each of the 200 largest cities in the United States, most national governments, more than two-thirds of Fortune 500 companies, and more than 7,000 colleges and universities. Esri applications, running on more than one million desktops and thousands of web and enterprise servers, provide the backbone for the world’s mapping and spatial analysis. Esri is the only vendor that provides complete technical solutions for desktop, mobile, server, and Internet platforms. Visit us at esri.com/news.