The Newest Member of the Cat Phone Family was Built to Survive the Harshest Elements with Long-Lasting Battery Life, Rugged Capabilities and High-Performance Display Technology
New York City – December 12, 2017 – Cat phones today launched the Cat® S31 for the U.S. market, the newest rugged and resilient smartphone in the Cat family. The Cat S31 is packed with features for harsh or outdoor environments, including an optimized screen for use in direct sunlight or when wet, and a powerful battery for long-lasting use.
The successor to the Cat S30 smartphone, the Cat S31 was designed for mobile users who work in a range of industries or take part in recreational activities which regularly put their mobile phone under stress. These consumers come from trades including construction, agriculture, security, and vehicle repair, or enjoy activities such as hiking, fishing, and biking. After conducting thorough research of 22,000 Cat phone users around the world, Cat packed the S31 with the upgrades and key features customers most valued, including battery capability, rugged credentials and display technology.
The Cat phone user survey found more than three-quarters of respondents cited long battery as essential, and 98 percent considered it a highly valued key feature. The survey also showed 76 percent of users had damaged their previous mobile phone, which unsurprisingly, is why 94 percent of respondents value the drop proof feature of Cat phones, and 71 percent said a scratch-resistant screen is essential.
“We carefully crafted the Cat S31 with upgrades and improvements to the features we know are most important to our customers,” said Peter Stephens, CEO of Bullitt Group, global mobile licensee for Caterpillar. “The Cat S31 represents the foundation of the Cat smartphone portfolio, and boasts the battery, screen performance, camera, memory and processor our customers need to continually use their smartphone even in the harshest conditions.”
The Cat S31 builds on Cat phones’ heritage of creating rugged devices, with heavy-duty credentials including IP68 water and dust proof, and MIL SPEC 810G. Like all Cat smartphones in the range, the Cat S31 is tested to withstand repeated drop tests on concrete up to 5 feet 9 inches, from every orientation. It’s also waterproof tested to a depth of 6.5 feet for 35 minutes, and able to withstand thermal shocks. Its bright 4.7" HD display is protected by scratch-resistant Corning® Gorilla® Glass 3 and can be read in direct sunlight with a touchscreen that can be controlled with wet fingers or when wearing gloves.
• Powerful 4,000 mAh battery
• Water / Dust proof (IP68), Drop tested to 1.8M onto concrete, MIL SPEC 810G, Gorilla ® Glass 3 protected
• Waterproof Smartphone – up to 1.2 meters for 35 minutes
• 4.7" 720p HD display optimized for outdoor use with a touchscreen that can be used with wet fingers or gloves
• Android™ Nougat
• 2GB RAM, 16GB ROM, Expandable Storage (microSD™)
• Qualcomm Quad-Core 1.3GHz Snapdragon chipset
• 8MP rear camera, 2MP front camera
• LTE Cat 4, VoLTE, VoWiFi
• Textured, extra grip design
• Programmable Shortcut Key useful for Push to Talk (PTT), SOS (Lone worker app), or to easily launch its torch or camera
• Curated apps and content catalog
• Single SIM – Nano
The Cat S31 smartphone has an MSRP of $329.99 and is available to order online at www.catphones.com, as well as leading retailers including Global Industrial, Grainger, Amazon.com, BestBuy.com, eBay, and The Home Depot.
About Cat devices and accessories
The Cat brand stands for trust, durability, reliability and quality. The Cat DNA is found in every Cat mobile phone and accessory offered by Bullitt Mobile Ltd. and provides boundless experience with robust mobility. Our products are created for wireless communication using the latest technology to meet a variety of needs of a demanding lifestyle and won’t let you down. To find out more about what Cat phones and accessories are made of, visit www.catphones.com.
About Bullitt Group
Bullitt Group enables the world’s leading brands to enter into rapid growth consumer technology categories creating broader appeal and new, long-term income streams in the process. Since its formation six years ago, Bullitt Group has designed, manufactured and distributed millions of mobile phones, audio products, other connected devices and related peripherals to more than 60 countries across the globe. Bullitt Group’s Head Office is in Reading, England with additional office locations in Taipei (Taiwan), Shenzhen (China) and New York (USA). Follow us on Twitter and Instagram, like us on Facebook or visit www.bullitt-group.com to learn more.