First American Data Tree Launches the New

Map and Custom Search Features Employ Cloud Services Technology for High-speed Performance and Rapid Results Delivery

Santa Ana, Calif., Nov. 1, 2012 – First American Data Tree LLC, one of the nation’s largest providers of property information, announced today the launch of its enhanced property research platform,®. The browser-based platform provides access to First American Data Tree’s database, which contains property characteristics, transaction details and land record information on 99 percent of the housing stock in the United States.
Compatible with most Web browsers, is used by land surveyors, direct marketing companies, real estate professionals, government agencies, mortgage servicers, real estate attorneys, abstractors and others seeking immediate, cost-effective access to local or national property information and land records.

This release of includes a new map-search feature that allows the user to visually search properties with aerial- and street-view options, a "draw" function that identifies properties within a specific map area, and the ability to apply data layers to view sales listings and foreclosure activity on top of any map search results. Data and images are delivered using cloud services technology, a distributed architecture that enables high-speed performance to prevent lagging as images load.

A new custom-search function allows users to select properties that match user-specified parameters and export the results for mailing list creation or further analysis.
Other enhancements include the addition of automated valuation models to approximate property value, and a robust user-administration module to establish user groups, define report options and allow the viewing of historical usage for up to six months.

"Business professionals are seeking a simpler way to verify property and ownership information, evaluate transaction details and prospect for new clients," stated Robert Karraa, president of First American Data Tree. "’s easier navigation, clean user interface and rapid delivery of results help our clients locate business-critical information more efficiently than ever before."
About First American Data Tree
First American Data Tree LLC, a member of the First American Financial Corporation (NYSE:FAF) family of companies, is one of the nation’s leading providers of property data and public land records. Data Tree instantly delivers millions of quality images and property reports online, every day to a variety of industries in need of property information. The company uses state-of-the-art imaging systems and software to meet its customers’ needs for high-speed, reliable property information and database management services. For more information, please visit

About First American
First American Financial Corporation (NYSE: FAF) is a leading provider of title insurance and settlement services to the real estate and mortgage industries, that traces its heritage back to 1889. First American and its affiliated companies also provide title plant management services; title and other real property records and images; valuation products and services; home warranty products; property and casualty insurance; and banking, trust and investment advisory services. With revenues of $3.8 billion in 2011, the company offers its products and services directly and through its agents and partners in all 50 states and abroad. More information about the company can be found at