Trade fair brand spreads its wings – New collaboration with Messe München International
Hanover/Istanbul, 10 October 2012. The new INTERGEO Eurasia conference trade fair, which will take place in the magnificent city of Istanbul on the Bosphorus in spring 2014, will cater specifically to the needs of this economic area. It is aimed at Turkey, south-eastern Europe, the Middle East and the “stan” countries. INTERGEO Eurasia is a collaboration between HINTE Messe and Messe München International. One way in which the DVW is supporting this project is through the use of the INTERGEO brand.
As Olaf Freier, CEO of HINTE Messe, explains: “This step is a response to the internationalisation strategy of numerous INTERGEO partners. The aim is to firmly establish a concept geared specifically to the circumstances in this up-and-coming economic area. The collaboration with Messe München International provides additional expertise and structures for this step and will ensure INTERGEO Eurasia gets off to the best possible start.”
Hartmut Rosengarten, Chairman of the INTERGEO Exhibitor Advisory Board, adds: “INTERGEO has become the number one international platform for many global companies. In addition to further developing INTERGEO in Germany, it makes strategic sense to pursue a growth policy that is closely linked to the existing success concept in other economic areas, too.”
The INTERGEO Eurasia programme is being planned in close consultation with international INTERGEO exhibitors and the relevant institutions and associations in Turkey.
HINTE Messe is a partner of the DWV (German Association of Surveying) and has been responsible for organising INTERGEO since 1995. During this period, the conference trade fair has enjoyed continuous growth in Germany. INTERGEO East events aimed primarily at the south-eastern European market have already been held in Belgrade, Zagreb, Sofia and Istanbul.
Messe München International is one of the world’s leading trade fair companies and has organised events in Asia, Russia, the Middle East and South America. It benefits from a global network, with six foreign subsidiaries and over 60 agencies serving more than 90 different countries.