United Remote Sensing Technology Selected as Microsoft UltraCam Reseller in China

Graz, Austria — November 22, 2011 — United Remote Sensing Technology Co., Ltd., (United RST) has been selected by Imagemaps, the Microsoft partner for Asia Pacific and the Indian subcontinent, as a reseller for UltraCam photogrammetric products in the Chinese market. United RST is part of a large family of companies, including CATIC Siwei, China Siwei, AVIC International Holding (HK) Ltd., and China Aerospace and Science Corporation (CASC), which are heavily involved in aerospace, surveying and mapping throughout China.

The decision to transition responsibility for the sales territory to United RST is driven by plans to reach a higher level of business development and to expand market reach. Future investment in Microsoft technology is also a major goal that will be pursued with the parent companies of United RST.

”United Remote Sensing Technology is an excellent match for the vision that Imagemaps and Microsoft have for the growing Chinese market,” stated Mr. Sze Keong Lee, General Manager, Imagemaps. “Its first priority will be to focus on technical support to serve all existing clients in China, and then to leverage its extensive connections in both government and private sectors to develop new customers.”

“Microsoft fully supports the selection of United Remote Sensing Technology as a new reseller of the full suite of UltraCam products,” said Alexander Wiechert, Microsoft Business Director. “We are confident that this will have a positive impact on support and service for our existing and future customers in the region.”
About Microsoft’s UltraCam Business Unit
With its operations based in Graz, Austria, and sales and support teams in North America, Microsoft’s UltraCam business unit brings more than two decades of photogrammetry expertise to Microsoft’s Bing Maps business unit. The division is responsible for the highly successful line of UltraCam digital aerial mapping systems that include the UltraCamLp, UltraCamXp and UltraCamXp Wide Angle and the new UltraCam Eagle digital photogrammetric sensors. Rounding out the UltraCam mapping systems offering is the UltraMap workflow software system that provides an automated project-based color balancing module and additional quality control tools.
About Microsoft
Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.
About Imagemaps Pte. Ltd.
Imagemaps Pte. Ltd. is a leading sensor solutions provider in the Asia Pacific region with extensive experience in aerial sensing technologies and geospatial solutions. Its airborne sensor solutions include digital mapping cameras, inertial measurement and positional systems, digital photogrammetry and imaging technology and workflow management of large multimedia spatial databases. Imagemaps is Microsoft’s sales representative responsible for distribution of its aerial mapping products in the People’s Republic of China, India, Taiwan, Australia, New Zealand and ASEAN (Singapore, Malaysia, Indonesia, Brunei, Thailand, Philippines, Vietnam, Laos, Cambodia and Myanmar). For more information, please go to www.imagemaps.com.
About United Remote Sensing Technology Co., Ltd.
United Remote Sensing Technology (United RST) is a subsidiary of CATIC Siwei Co., Ltd., whose major stakeholders are China Siwei Surveying & Mapping Technology Co., Ltd. and AVIC International Holding (HK) Ltd. China Siwei is a wholly owned subsidiary of China Aerospace and Science Corporation (CASC), a key participant in the aerospace industry. AVIC International Holding (HK) Ltd. is a publically listed company on the Hong Kong Stock Exchange. CATIC Siwei and China Siwei are both leaders in the Chinese mapping and surveying industry. For more information, go to www.cnurs.com or contact Mr. Liang Peng, General Manager, United RST, by telephone +86-10-88392187.