GRW Purchases Microsoft UltraCamLp Photogrammetric Digital Aerial Camera

Graz, Austria — April 21, 2011 — GRW Inc., a full-service geospatial engineering, architecture and planning firm, has contracted with Vexcel Imaging GmbH, a Microsoft company, to purchase an UltraCamLp digital aerial camera system.

“GRW has been increasing its digital aerial collection capabilities for years, and the UltraCamLp is a welcome addition,” stated Ben Fister, PE, PLS, Vice President, GRW Inc. “Our evaluation concluded that the UltraCamLp provides an excellent price/performance return and will compete well in the marketplace.”

The UltraCamLp will support GRW in serving government and commercial customers around the US, for applications such as transportation mapping, utility mapping, airport planning, and digital orthophoto creation.

“Microsoft is pleased that GRW has decided to add the UltraCamLp to its digital resources,” said Alexander Wiechert, Microsoft Business Director for Vexcel Imaging GmbH. “It is a highly versatile system suitable for many of GRW’s applications.”

About the UltraCamLp
The UltraCamLp combines innovative hardware, electronics and software that result in a light, compact camera system. The camera collects five spectral bands per exposure: red, green, blue and near-infrared data, in addition to the higher-resolution panchromatic data. The UltraCamLp features an image footprint collection capacity of 92 megapixels (11,704 x 7,920 pixels pan), made possible through advanced electronics and a CCD array of just 6 µm. The system is ideal for smaller large-scale and photogrammetric projects, high-resolution (true) orthophoto production, DSM (digital surface model) production, aerotriangulation, corridor mapping, classification, and lidar integration.

About Vexcel Imaging GmbH
Acquired by Microsoft Corporation in May 2006, Vexcel Imaging GmbH brings more than two decades of photogrammetry expertise to Microsoft’s Bing Maps business unit and is at the heart of the burgeoning Microsoft photogrammetry business. The company’s offerings include the UltraCam series of photogrammetric digital aerial cameras and related software tools such as the UltraMap workflow software.

About GRW Inc.
GRW was founded in 1965 in Lexington, Kentucky, and has since grown to 10 locations throughout the US. As a full-service engineering, architecture and planning firm, GRW’s professional staff offers a complete range of services, including digital aerial photography; digital planimetric and topographic mapping; orthophotography; lidar data collection and processing; surveying; GIS design, data collection and implementation; and all types of infrastructure planning and engineering design. For additional information, go to or contact Ben Fister at (800) 432-9537 or (859) 223-3999.