Vexcel Imaging Announces Sale of UltraCamXp to Strong Engineering

Graz, Austria — April 7, 2010 — Vexcel Imaging GmbH, a Microsoft® company, completed the sale of an UltraCamXp camera system to Strong Engineering Consulting Co., Ltd., in Taiwan. The deal was brokered by Vexcel Imaging reseller ImageMaps Pte. Ltd., based in Singapore with affiliated offices around Southeast Asia.

“With the purchase of the UltraCamXp system we will be able to provide our customers cost-effective large-area coverage with high radiometric and geometric quality,” said Cheng-Piao Lia, President of Strong Engineering. "We will use the UltraCamXp to provide better service to private companies, corporate organizations and civil industries in the areas of surveying, design and other business operations.”

The UltraCamXp was released in 2008 with an enlarged footprint and enhanced storage capabilities compared to its predecessors, the UltraCamD and UltraCamX. The UltraCamXp reduces the number of flight lines, saving time and lowering cost, while retaining high radiometric performance.

“We are pleased to be providing an UltraCamXp camera system to Strong Engineering, one of the major aerial mapping service providers in Taiwan,” said Alexander Wiechert, Business Director of Microsoft and Managing Director for Vexcel Imaging GmbH. “After a careful selection process, Strong felt the UltraCamXp offers exceptional value in terms of price and performance.”

About the UltraCamXp
The UltraCamXp large-format digital aerial camera provides an enlarged footprint of 196 megapixels and a pixel size of 6 micrometers. The resolution ratio of 1:3 between pan and color bands allows for the production of high-resolution pan-sharpened products. The UltraCamXp makes use of the same data flow concept introduced with the UltraCamX and provides even more in-flight storage capacity. The low-cost, exchangeable on-board storage devices hold up to 6,600 images each—approximately 4.2 TB of data. The vast storage capability allows for highly efficient data collection as a result of uninterrupted image collection and minimal ground time.

About Vexcel Imaging, GmbH
Acquired by Microsoft Corporation in May 2006, Vexcel Imaging GmbH brings 20 years of photogrammetry expertise to Microsoft’s Bing Maps business unit and is at the heart of the burgeoning Microsoft Photogrammetry business. The company’s offerings include its series of UltraCam digital aerial mapping cameras and the UltraMap workflow software. For more information, visit

About Strong Engineering Consulting Co., Ltd.
Strong Engineering Consulting Co., Ltd., was founded in 1984 in Taiwan. Over the past 22 years, the company has completed the following types of projects: construction surveying, system design testing, GIS development, and professional ocean surveying and analysis. Strong’s customers include private companies, corporate organizations and civil industries. For inquiries, please call +02-2225-2200 or email For more information, go to