Shinhan of South Korea to Purchase Second UltraCamXp

Graz, Austria — March 23, 2010 — Shinhan Aerial Survey Co., Ltd., has signed a purchase agreement with Vexcel Imaging GmbH, a Microsoft® company, to purchase an UltraCamXp camera system. The deal was brokered by Vexcel Imaging reseller Kye Boram Corp., based in Suwon, South Korea.

“We have been very pleased with the performance of our first UltraCamXp camera,” said Mr. Sang Tae Bae, President of Shinhan. “Purchasing a second UltraCamXp will help us meet increasing demand for our aerial data collection services.”

The UltraCamXp was released in 2008 with an enlarged footprint and enhanced storage capabilities compared to its predecessors, the UltraCamD and UltraCamX. Shinhan will use its UltraCamXp cameras to fulfill contracts with the National Geography Information Institute, responsible for the national map in South Korea, and for local aerial mapping and surveying projects.

“We work to make new cameras available to existing customers for a very reasonable price by allow the customer to leverage previously purchased equipment, such as the GPS/INS system,” said Alexander Wiechert, Business Director of Microsoft and Managing Director for Vexcel Imaging GmbH. “The UltraCamXp provides great value for the price due to its larger footprint and expanded storage capacity.”

About the UltraCamXp
The UltraCamXp large format digital aerial camera features an image footprint of 196 megapixels and a pixel size of 6 micrometers. The resolution ratio of 1:3 between pan and color bands allows for the production of high-resolution pan-sharpened products. The UltraCamXp makes use of the same data flow concept introduced with the UltraCamX and provides even more in-flight storage capacity. The low-cost, exchangeable on-board storage devices hold up to 6,600 images each—approximately 4.2 TB of data. The vast storage capability allows for more efficient data collection as a result of uninterrupted image collection and minimal ground time.

About Vexcel Imaging, GmbH
Acquired by Microsoft Corporation in May 2006, Vexcel Imaging GmbH brings 20 years of photogrammetry expertise to Microsoft’s Bing Maps business unit and is at the heart of the burgeoning Microsoft Photogrammetry business. The company’s offerings include its series of UltraCam digital aerial mapping cameras and related software tools such as the UltraMap 2.0 workflow software.

About Shinhan Aerial Survey Co., Ltd.
Shinhan Aerial Survey Co., Ltd., is located in Gwangmyeong City, South Korea, and has branch offices in Seoul and at the Gimpo Airport. Since its founding in 1993, Shinhan has offered a variety of services, such as aerial photography, digital mapping, geodetics, underground facility surveying, engineering, and GIS application program development. For more information see the company website,, or contact Dr. Won-Soon Hwang at +82-2-2108-3700.