Microsoft Partner, Imagemaps, Appoints First Reseller in China

Graz, Austria — January 21 — Imagemaps Pte. Ltd., Vexcel Imaging’s sales representative responsible for the People’s Republic of China, Taiwan, Australia, New Zealand and ASEAN, has appointed Beijing Siwei Spatial Data Technology Co., Ltd as its first reseller for Ultracam photogrammetric products in the Chinese market. Beijing Siwei is a subsidiary of the Chinese Academy of Surveying and Mapping under the State Bureau of Surveying and Mapping. Given the company’s many major aerial and mapping projects for the Chinese government and relationships with major aerial survey companies in China, Imagemaps identified Beijing Siwei as an ideal partner for the Imagemaps territory.

"The appointment of Beijing Siwei Spatial Data Technology Co., Ltd is the start of our aim to achieve better market coverage, increase product market share and provide better customer care services for our customers," said Lee Sze Keong, General Manager, Imagemaps Pte Ltd. "Beijing Siwei is an ideal partner, considering its experience in the field and its sales and technical support capabilities. We are pleased to have a strong partner like Beijing Siwei and will be organising many exciting marketing and sales activities in 2010 for our customers."

The new partnership extends the availability within the Asian market of Vexcel Imaging’s aerial mapping products that include the UltraCamXp and UltraCamXp Wide Angle large format digital aerial sensors, the UltraCamLp medium format sensor and the UltraMap 2.0 digital workflow software system.

“Vexcel Imaging congratulates Beijing Siwei and Imagemaps on this new partnership,” said Alexander Wiechert, Business Director of Microsoft and Managing Director for Vexcel Imaging GmbH. “This appointment underscores the commitment by Vexcel Imaging and Imagemaps to meet the demand from the Asian market for premium aerial mapping products.”

About Beijing Siwei
Beijing Siwei Spatial Data Technology Co., Ltd. (Beijing Siwei) is a subsidiary of the Chinese Academy of Surveying and Mapping directly under STATE BUREAU OF SURVEYING & MAPPING. Beijing Siwei was founded in year 2001 and its core business is remote sensing engineering, geospatial data processing and geospatial solutions & system integrations and developments. The company employs more than 100 staff and has a subsidiary in Inner Mongolia which specializes in providing professional services in Geospatial projects. Beijing Siwei was awarded with National Mapping Grade A Certification by the Chinese Government and is GJB9001A-2001 and ISO 9001 certified.

About Imagemaps Pte Ltd
Imagemaps Pte Ltd is a leading sensor solutions provider in APAC with extensive experience in ariel sensing technologies and geospatial solutions. Its airborne sensor solutions include digital mapping cameras, lidar systems, inertial measurement and positional systems, digital photogrammetry and imaging technology, lidar data processing and workflow management of large multimedia spatial databases. Imagemaps is Vexcel Imaging’s sales representative responsible for the People’s Republic of China, Taiwan, Australia, New Zealand and ASEAN (Singapore, Malaysia, Indonesia, Brunei, Thailand, Philippines, Vietnam, Laos, Cambodia and Myanmar). For enquries, please call +65 67731281 or email to For more information , please go to

About Vexcel Imaging, GmbH
Acquired by Microsoft Corporation in May 2006, Vexcel Imaging GmbH brings 20 years of photogrammetry expertise to Microsoft’s Bing Maps business unit and is at the heart of the burgeoning Microsoft Photogrammetry business. The company’s offerings include its series of UltraCam digital aerial mapping cameras and related software tools such as the UltraMap 2.0 workflow software.