Industry Veterans Team to Launch MachineControl

One-stop platform for positioning manufacturers, OEMs and users announced at World of Concrete

Las Vegas, NV & Frederick, MD – February 4th, 2009 – Spatial Media, LLC is pleased to announce the launch of to promote the advancement of positioning and machine control technology for the construction and mining industries. will offer manufacturers, OEMs and customers a one-stop platform for all things positioning – technology, trends, productivity gains, and more.

“Machine Control automation offers the most significant boost in accuracy and productivity since the invention of hydraulics,” says Randy Noland, editor and cofounder. “The potential market is huge and the technology is just now being embraced at approximately 10 percent penetration.”

Allen Cheves, president and co-founder of Spatial Media LLC and publisher of The American Surveyor magazine, adds “Having witnessed a sea change in the land surveying industry, brought about by advanced measurement and positioning technology, this is a logical next step for us. Given the fact that key surveying equipment manufacturers are driving machine control developments, we feel inclined to support their growth.”

Paul Hahn, formerly of Spectra Precision and most recently Trimble Navigation, will bring over three decades of industry expertise as Associate Editor. The team will also benefit from the involvement of Marc Cheves, LS, editor of sister publications The American Surveyor and Other contributors as of launch time include Marco Cecala, President of Take Off Professionals, Jay Jones, PLS and Chad Cooper (BSCE).

Says Noland, “We’ve waited for the right editorial partners to come along and they did. We’re excited to enhance our content and extend our reach with a product that will benefit both readers and advertisers alike.”

About Spatial Media
Founded in 2003, Spatial Media LLC is an advanced Internet media provider, operating websites within the positioning, mapping, location and communications sectors. Please visit:;;;