Jacksonville Marketing Professionals Receive CPSM Designation

Jacksonville, Fla. (August 7, 2008) Shari Schurr, the marketing director for Jacksonville-based survey and mapping firm Clary & Associations, was one of seven Jacksonville members of the Society for Marketing Professional Services (SMPS) who recently passed the Certified Professional Services Marketer (CPSM) Exam – a voluntary certification designed to elevate the professional standards in marketing and influence the future of the field.

From May through July,  marketing professionals who received the CPSM designation also included:
• Emily Carrier, TLC Engineering for Architecture, Inc.
• Tabitha Collins, Elkins Constructors, Inc.
• JoAnn Leisher, Taylor Engineering, Inc.
• Barbara McKinney, Professional Services Consultant
• Kristina Olsen, Reynolds, Smith and Hills, Inc.
• Cary Smith, Fred Wilson & Associates, Inc.

“All seven of us who took the exam passed, so that’s a rock solid success,” said Tabitha Collins, the past president of the SMPS North Florida Chapter.  “We all worked hard as a team to prepare and it paid off.  This level of success proves that we have some high quality marketers in the architectural, engineering and construction industry in Jacksonville.”

Candidates are tested on their knowledge of six domains of their practice: marketing research, marketing plan, client and business development, Statements of Qualifications (SOQ)/proposals, promotional activity, and information-, resource-, and organizational-management.

About SMPS
SMPS was created in 1973 by a small group of leaders from professional services firms who recognized the need to sharpen skills, pool resources, and work together to create business opportunities. Today, SMPS represents a network of nearly 7,000 marketing and business development professionals from architectural, engineering, planning, interior design, construction, and specialty consulting firms located throughout the United States and Canada. The Society and its 53 chapters benefit from the support of 3,250 design and building firms, encompassing 80 percent of the Engineering News-Record’s Top 500 Design Firms and Top 400 Contractors. For more information, visit www.smps.org.  For North Florida Chapter information, contact Shari Schurr at 904-260-2703.