Bushnell Enhances the Utility of its GPS Devices by Partnering with DigitalGlobe

DigitalGlobe Continues to be the Imagery Provider of Choice in the Growing Handheld GPS Device Industry

Longmont, CO – August 29, 2007 – DigitalGlobe, provider of the world’s highest-resolution imagery and geospatial information products in the mobile industry, today announced that it will partner with Bushnell Outdoor Products to enhance the navigational capabilities of the company’s devices, including the industry-leading ONIX200 and next-generation ONIX200CR and ONIX400, with easy access to DigitalGlobe’s vast library of satellite imagery.

The addition of DigitalGlobe imagery will provide Bushnell consumers with a more accurate and realistic understanding of their location and the geography of their surroundings.  The imagery will be part of the Bushnell multi-faceted interface that combines layers of various data to offer a safe, useful and engaging outdoor experience.

“We want to give our outdoor enthusiasts the best imagery available,” said Joe Messner, CEO of Bushnell Outdoor Products. “DigitalGlobe has the highest-resolution imagery on the market, so they were the clear choice to power the imagery on our products.”

DigitalGlobe’s work with Bushnell is an extension of the DigitalGlobe’s ImageAtlas product, which now provides instant online access to the world’s largest aerial and satellite image library. 

With the ONIX line of devices, GPS users have the option to self-locate by downloading a satellite image that is instantly calibrated for their precise location and navigational needs.  The image will be downloaded to the Bushnell server system (http://www.bushnell.com/gps/gps.cfm) and then viewable on the Bushnell GPS device via a user-friendly interface that utilizes a unique screen layering feature.  The ONIX devices layers a satellite image, aerial photo or topographic map, plus navigational aids in perfect harmony on a single screen.

With its work with Bushnell, DigitalGlobe continues to partner with leading handheld GPS device companies. “By supplying the imagery supporting Bushnell devices, DigitalGlobe continues to build on its reputation as the go-to source for the imagery in this rapidly growing industry,” said Marc Tremblay, vice president and general manager of DigitalGlobe’s commercial business unit.  “We look forward to expanding our footprint in this market and facilitating solutions that make accessing imagery easier.  At the same time, we are always proactively seeking partners who will help us bring imagery to the general consumer.”

About Bushnell Outdoor Products
Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas.  Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Uncle Mike’s Law Enforcement®, Stoney Point®, Hoppe’s®, Blackwater Gear® and Butler Creek® brand names. For information about any of these brands or products, please contact Bushnell Public Relations at (913) 752-6105.

About DigitalGlobe
Longmont, Colo.-based DigitalGlobe (www.digitalglobe.com) is the clear leader in the global commercial Earth imagery and geospatial information market.  The company’s technical superiority and innovation, unparalleled commitment to customer service, extensive business partner network and open systems philosophy make DigitalGlobe the preferred supplier of imagery products to government and commercial markets.  DigitalGlobe is the only geospatial content provider to take an end-to-end approach to geospatial imagery, from acquiring proprietary high-resolution images through a leading- edge satellite and aerial network, to integrating and distributing that data through GlobeXplorer, a proprietary web-based search and retrieval system that makes it easy to find, purchase and download global imagery.  DigitalGlobe’s QuickBird satellite is the world’s highest resolution commercial imaging system.  The company’s next-generation WorldView-1 satellite is scheduled to launch on September 18, 2007, and its WorldView-2 satellite will be ready to launch in late 2008.  The company’s updated and growing ImageLibrary contains over three hundred million square kilometers of satellite and aerial imagery suited to countless applications for people who map, view, navigate and study the earth.